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Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context - ScienceDirect
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Reviewing the Concept of Brand Equity and Evaluating Consumer- Based Brand Equity (CBBE) Models 1. Introduction 2. The concept o
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Reviewing the Concept of Brand Equity and Evaluating Consumer- Based Brand Equity (CBBE) Models 1. Introduction 2. The concept o
